Life is cool…in Ibiza

Desigual is back with its ad campaign ‘Life is cool’, with which last year sparked controversy. This time, the popular brand introduces the Spring Summer 2013 collection, named ”Sex, Fun & Love’, with an amazing spot recorded in Ibiza.  Es Vedrà, Cala Comte and typical fishermen’s huts on the island are some of the most recognizable landscapes that we can see in the images, both video and in photographs.

Ibizan models Ana, Indre, Susanne, Alex and Jonathan, from Deva Models,  starring ad campaign, full of live ancd color. And a collection featuring this summer must haves: Hawaian prints with large flowers, tye-dye jeans, oriental-inspired tunics … Just the looks you need to enjoy on our island. Have a look at Desigual new collection:

 

Born in Ibiza: Did you know that Desigual brand was created by a hippy entrepreneur that started selling recycled jeans on the island? You can read the interesting history of the brand here.

 

Desigual

In Ibiza, you will fin Desigual collection in La Sirena. Check here to discover nearest store: www.lasirenaibiza.com.

 

by Judit Carasona