Adlib 2013: Tanit Jeans

Tanit Jeans Ibiza is the denim brand  for women who love fashion, quality and exclusivity. Unique clothing, designed and made in Ibiza. These are collections of jeans, shorts, dresses and skirts with a touch luxury and inspired by the atmosphere and lifestyle of the island. The celebrities adore Tanit Jeans shorts, ideal to feel like a goddess. Today we interview Verena Buheler, Tanit Jeans designer.

Venera Buheler, designer at Tanit Jeans.

You’re the only designer at Adlib using denim, a material that proves to be trendy over the time. Why did you chose denim? The denim is a comfortable fabric that ages very well and has evolved a lot. Today you can even enter to the Monte Carlo Casino wearing a pair of jeans! I love the youthful style of denim. It is very rock’n’roll.

Have you always designed jeans? Yes, I had a shop in the port of Ibiza from 1985-1993. Between 1990 to 1993 I also owned a store on Melrose Avenue in Los Angeles, where I sold jeans to Hoollywood celebrities. I  used to spent summers in Ibiza and winters in California. Finally I had a jeans factory in Chile between 1994 and 1997.

Was it difficult to fit your designs at Adlib Fashion Show? Well, it is true that at first it was not that easy. But I think Adlib today are different styles, it would be a bit boring to see only white dresses all the time. Also, I believe that if Smilja (considered the ‘mother’ of Adlib) were alive today, would surely also be wearing denim shorts!

What inspires you when creating? The positive energy of the island. I am designing frilly skirts, white shorts … actually all very Adlib.

What can you tell us about you new collection? White, gold and turquoise.

How do you see the future of Adlib? It is important the support from institutions. I think the Minister of Industry has the desire and the ability to get Adlib fashion more international. I trust that people respects the work of artists and creators of the island, and that our fashion do not miss its authenticity. Apart from its beauty and incomparable beaches, Ibiza is well known around the world for its music and fashion. With music all is clear, if a DJ is not popular in Ibiza, is not a big one. I hope that in the future the same will happen with fashion Ibiza.

Tanit Jeans also has a social side. Among your future projects is the support for children with dyslexia. Tell us about this project. My daughter has dyslexia and it was not easy to move on, especially for the way the education system works. In schools it seem that you have to be all the time reading,  when in fact we have 5 senses to learn. I wasn’t easy to get a diagnosis of the disease, we had to go through many psychologists. Luckily, I had the support of the Association DISFAM and my daughter has been able to study and succeed. One of our future projects is Tanit Promoter, an initiative aimed at organizing parties and events to raise funds for children with dyslexia.

Verena’s Ibiza

A beach: Cala Salada.
A restaurant: Sa Caleta.
A sunset in: Cap des Falco.
From Shopping: the Port of Ibiza.
Going out: Ushuaia.

Tanit Jeans

by Judit Carcasona and Julia Fioravanti