Elisa Pomar: legendary jewels

Her uncle was known as “the jeweler of the King” and her surname is part of a legend in Ibiza. Her shop in the old town opened its doors in 1850, so we can tell that is the older store in la Marina. Her jewelry captures the essence of the most traditional and authentic island. Maybe that’s why Dolce & Gabbana chose her designs for their advertising campaigns. Today we invite you to discover the fantastic world of Elisa Pomar.

You come from a family of Goldsmiths, even have an ancestor who was a jeweler of the King. What can you tell us about this story?  Yes, well, my uncle, the painter Toni Pomar, told me this story. The King Alfonso XIII made two official visits to Ibiza, but sometimes he travelled by pleasure . He discovered the emprendades, a type of jewel that nobody knew in Madrid. And you know what they say about Borbones, they love women…So when the King came to Ibiza, he used to come to my ancestor’s workshop to purchase jewels for his mistresses. Of course, it was all done very discreetly. He went to the old workshop (located at Calle de las farmacias,  where today is one of the shops). Just to make you an idea about how things used to work then: they cooked the food and melted the gold in the same oven. Xim (Joaquim) was known in Ibiza as “the jeweler of the King”. And he he taught the profession to my grandfather and then to my father.

Two typical ibizan dancers wearing gold and coral emprendades.

Typical ancient bridal rings. In the old times, rich brides could wear 24 rings.

Bridal gowns by Tony Bonet and spectacular necklaces by Elisa Pomar.

Pomar Jewels Shop is a must visit on the island. You are also specialized in Ibiza emprendades, formerly worn by women and still used today in the tradiconal dances. What motivates you to continue working with them? I have total respect for the emprendades. For me an Ibiza emprendada is religion and respect. The emprendada is also tradition and culture and must be done of gold, making it price high. A complete emprendada can cost around 30.000 euros.  So people often do not buy it all at once, they buy it in pieces.

Your first collection was inspired by the typical emprendades. How did the idea came to you? I studied Gemology and Design, but my early years at the shop were hard, I used to work up to 9-10 hours a day, so I hat no time to create. After the death of my father, I wanted to make a tribute to him. He was very modern and had dared to do innovative things, but only for his family, he never sokd a piece. So I decided to design jewels inspired by the ancient emprendades. I was a little afraid, because I have total respect for the emprendada, but what I wanted is that women could wear a jewel that is part of its history, which is also the history of Ibiza.

Your jewels became very popular after the designers Dolce & Gabbana’s featured them in their latest advertising campaigns and fashion shows. What can you tell us about this collaboration? The truth it is that they are our customers for many years. One day, I was reading Vogue magazine in Madrid and suddenly  I saw the Dolce & Gabbana ads: “They are my earrings!, I said to myself. Then there was the launch party for the new ‘One’ fragrance, with Scarlett Johansson, and everybody was talking about our jewels. I think that is a great idea to mix their clothes and our jewels. Italians love us: we use crosses, virgins, prints … They are discreet and very friendly, but anyone dares to advise, they are Dolce & Gabbana!

Elisa Pomar, this summer with Stefano Gabanna from Dolce & Gabbana, at the shop in la Marina.

Scarlett Johansson for Dolce & Gabbana featuring Elisa Pomar jewels.

Can you talk about a Dolce & Gabbana effect? Yes, because we have been featured in lots of magazines. Recently we were featured in a German magazine and we had many costumers from this country. Anyway, I have to say that I am very happy with the Ibiza clients. I am a big fan of the Ibizan people. I will always think that is the people who lives on the island who encourage us to move forward.

Finally, what can you tell us about your latest collection? It is quite minimalist, although that usually I love XL jewelry.  I am always inspired by the Ibiza emprendades: the bigger, the better. And if you can carry four necklaces, do not get tree. But I also like to work with a young audience, who are more minimalist. And I think with this collection we have come to this audience.

Elisa’s Pomar young collection, for him and for her.

Elisa Pomar

Calle Castelar, 1. Puerto de Ibiza.

Telf: 971310526

628259394

www.elisapomar.com

by Judit Carcasona